Doesn’t it Stick to the Roof of your Mouth?
When I was little, I always ate peanut butter sandwiches. Not peanut butter and jelly, just peanut butter. It tastes better that way. Many may disagree, but you can eat peanut butter any way you like at Peanut Butter & Co.
Peanut Butter & Co is located in the West Village steps away from Washington Square Park. Its menu contains a variety of peanut butter based dishes, including the Fluffer Nutter (peanut butter and marshmallow) and the Elvis (peanut butter and banana with bacon optional). They also offer a selection of beverages (milk being ideal for accompanying peanut butter) and some non-peanut butter options (grilled cheese and tuna fish, um, separately). All sandwiches are served with potato chips and carrot sticks, to complete that nostalgic after school snack feeling.
We attended a talk given by Lee Zalben, founder of Peanut Butter & Co. A personable guy, Lee told us the story of how he came up with this idea. A long-time peanut butter lover, he ate all sorts of peanut butter combinations during late night study sessions in college. These late night snacks spawned the idea for a shop that served variations of peanut butter. Only a few years out of college, Lee noticed a store front for sale in the West Village and thought it would be the perfect location for this venture. He quit his job, rented the property, and went for it! Their opening was a huge success! A truly inspiring tale of a successful entrepreneur.
Now they’re selling jarred peanut butter of all different yummy flavors in stores all over the country. I personally recommend the Dark Chocolate variety spread over waffles. But no jelly. Peanut butter always tastes best without the jelly.